Welcome to A2IM’s Featured Executive column, where we highlight executives making moves and supporting the growth of the independent community. To submit yourself or a friend for a potential feature, fill out this form.
Entering music as a multi-disciplinary artist, SaulPaul’s entrepreneurial spirit lead to the founding of SaulPaul Productions. An independent, boutique-style music company based in Austin,TX, SaulPaul Productions is also an inaugural A2IM BIMA fellow.
How did you get your start in the music industry, and how did it lead to the work you do today?
I got my start in the music industry as an artist. I’m a rapper, singer, songwriter. Along the way, I became an entrepreneur and built a company.
SaulPaul Productions is an independent, boutique-style music company based in Austin,TX. We have a diverse staff of young creatives and executives that share a common goal to #BeTheChange. Our specialty is children’s music.
Our company produces and licenses music, videos and social emotional learning curricula which is delivered via our app and desktop site that entertains, inspires and empowers K-12 students. We have served more than a million students.
Our network of #BeTheChange clubs extends across the US, having served students in more than 25 states via our partnerships with school districts and parks and rec departments.
Are there any projects you’re working on or company updates that you’re most excited about?
I was recently informed by my label (8 Pound Gorilla/Warner Music Group) that my album Okay To Be Different has been submitted for Best Children’s Album in this year’s Grammys. That’s exciting! I put my all into this album so that it could shine and since it’s release, it has done extremely well. My songs Best Day Ever and Just Call both charted and the album as a whole is serving as the soundtrack for a national adoption campaign in partnership with Change Water.
On this album, with a label behind me, major radio play on Sirius XM, a PBS Special and festival gigs all summer, I feel good about the album getting it’s deserved attention.
And to top it off…The last 5 years, my team has been working on a music documentary. In a unique twist of fate, the pandemic slowed us down enough to complete the editing and now we are excited to release the project later this year. Our next step is securing the best distribution / vod partner.
Wow that sounds amazing! Is there a success story or career milestone that you are most proud of?
I co-wrote a musical and produced all the music. It’s called SaulPaul’s Alien Adventure. Pre-pandemic we had a successful month long theatrical run with many sold out shows. It was critically acclaimed as well, receiving nine (9) B. Iden Payne Award nominations including a win in the Best Original Score category.
And you know how the song says…Can you help me get to Sesame Street? Well I can! I found it. It’s in Bethlehem, Pennsylvania. 839 Sesame Street to be exact. That’s the addy to PBS 39. Inspired my Mr. Roger’s neighborhood, I recently, like a week ago recently, got to debut the premier episode of my children’s show SaulPaul’s PlayLand on live television. That was dope!
I’ve presented 3 TEDx Talks but I’m really excited about the most recent one. I think everybody should watch it. It is intended to provide great inspiration on How We Can All Be The Change .
Anything else you’d like to add?
- Stream my recent album Okay To Be Different for Entertainment!
- Read my memoir Be The Change and be empowered to Dream in 3D
- Reach out to my team HERE and bring Change Water – premium electrolyte water – to your community. By simply making a good healthy choice, you can do good. We donate 50% of our profits to local non-profits.
- Shake them hatas off.
Do you or someone you know fit the bill? Submit an executive here.
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.